What is a household brand name?

A product that is so universally popular that it is recognized virtually everywhere.

Which is an example of a brand or trade name?

What is a Trademark? A trademark is a registered brand or trade name. It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services. For example, the Nike Swoosh is a registered trademark.

Is escalator name of a brand?

Escalator. The term became part of the public vernacular when Otis lost a landmark trademark case over the rights to “escalator” in 1950. The loss of the brand name was partly the company’s own fault — it was ruled that Otis had used the term “escalator” generically in its own advertising.

What are the types of brand names?

Types of Brand Names

• Descriptive brand names.
• Evocative Brand Name.
• Invented brand name.
• Lexical brand names.
• Acronym Brand Names.
• Geographical brand name.
• Founder brand names.
• Historical brand names.

What are the types of brand name?

Is Kleenex an eponym?

Proprietary eponyms are another matter entirely. These are general words that are, or were at one time, proprietary brand names or service marks. Kleenex, for example, is a brand of facial tissues, yet the word is used today to refer to facial tissues of any brand.

Is Kleenex a generic term?

Although Kleenex is a registered trademark of Kimberly-Clark Corporation, for many consumers, the word has become interchangeable with “tissue.” Other brand names that have fallen victim to genericization include Google, Taser, and Xerox.

Is trampoline a brand name?

5. Trampoline: The first modern trampoline was built by George Nissen and Larry Griswold in 1936, and comes from the Spanish for “diving board” — trampolin. The generic term for it before was actually the “rebound tumbler.” It’s unclear when it lost its trademark, but anyone can now sell a trampoline.