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What is MoPub exchange?

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What is MoPub exchange?

MoPub Marketplace is the leading mobile in-app RTB exchange, programmatically connecting buyers to over 55,000 mobile apps on more than 1.4 billion mobile devices around the globe. Marketers, agencies, and ATDs can access this supply through the 130+ demand-side platforms (DSPs) that work with MoPub.

What is twitter MoPub?

MoPub is a mobile ad network that helps apps and publishers fill their ad inventory through real-time bidding auctions. Twitter bought the company as a sign that it wanted to have a footprint in the wider mobile web advertising ecosystem.

Why is twitter selling MoPub?

Twitter said it’s selling MoPub to accelerate the development and growth of its owned and operated revenue products. That represents nearly 5.9\% of the company’s 2020 advertising revenue and a little more than 5\% of its total sales for the year.

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How does MoPub work?

MoPub aggregates all of the payments from Marketplace demand partners into a single, simple payment to you, the publisher. After entering your payment method in the MoPub UI (electronic funds transfer or Paypal), subject to the MoPub Terms of Service, we will pay you once your cumulative balance through the Marketplace exceeds $100 USD.

What is momopub and why should I Care?

MoPub is very good at keeping up with mobile OS updates so, their native SDKs are current and take advantage of important features such as collecting device IDs, geo location, browser context, etc. All of which makes traffic more transparent and valuable.

What is momopub’s SDK?

MoPub’s SDK (software development kit) is specifically designed with the needs of mobile app publishers in mind. Its first-party features support major campaign management, budgeting and targeting capabilities, as well as the creation of formatted banner, full screen, video and native ads.

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What are the MoPub policies for publishers?

If You use the Monetize Services to monetize applications, you are required to adhere to these MoPub Policies for Publishers (formerly known as the “MoPub Policies for Supply Side Partners” or “MoPub Policies for Publisher Partners”), in addition to the Monetize Terms of Service, and any other relevant agreements You have entered into with MoPub.

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