What is one of the key questions to ask yourself before you set up a Google search ads campaign?

15 Questions to Ask Yourself Before You Launch a Google Ads…

• Do you know your target audience?
• Are you targeting purchase-intent keywords?
• How are you organizing your keywords into Ad Groups?
• Are your keywords Exact, Phrase, or Broad Match?
• Do you have any negative keywords?

What are the requirements for Google ads?

Eligibility requirements for AdSense

• Do you have your own unique and interesting content? Your content must be high-quality, original, and attract an audience.
• Does your content comply with the AdSense Program policies?
• Are you at least 18 years old?
• If you use Blogger, YouTube or another host partner.

How do you set up a SEM?

Steps to Developing an Effective SEM Plan

1. Define your goals. What do you want people to do once they clicked on your PPC ad?
2. Assess the competition.
3. Pick your PPC platform.
4. Research keywords.
5. Set a budget.
6. Write the copy.
7. Build a landing page.
8. Keep testing and iterating.

What questions can I ask Google Ads?

6 Questions to Ask Before Starting a Google Ads Campaign

• What is the Objective for the Campaign?
• Who is the Target Audience?
• What Makes Your Business Unique?
• What Keywords do you Want you Ads to Display for?
• What Locations are you Trying to Target?
• What is Your Budget?

What are the most important principles of the Google Ads policy?

In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.