What percentage of people trust online reviews?

This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.

Can you trust negative online reviews?

Negative reviews can be extremely damaging to a business — especially a small one. But that doesn’t mean you can always trust reviews — negative ones especially. Yoo and Gretzel found that there was a strong tendency among some reviewers to vent their anger and punish the company.

Why people leave online reviews?

According to another recent consumer report from Trustpilot, the top three reasons customers write reviews are to help others make a better buying decision, to share an experience, or to reward a company for good performance.

Are people more likely to leave a bad review?

Customers who have a bad experience are twice to three times more likely to write an angry review than customers who had a great experience are to post a happy review.

How much do people trust online reviews?

Some reviews are unreasonable, undetailed or fake. Although 91 percent of people trust reviews as much as personal recommendations, nine percent of people are pretty skeptical about online reviews and only trust a few reviews.

Why do customers trust online restaurant reviews?

The second reason customers trust online reviews is that they rely on the opinions of others to influence what they should do. People will try that new restaurant if everyone else is saying great things about it, but they’ll avoid it if everyone is saying that the service was disappointing or the food wasn’t great.

How often do people read online reviews?

Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. And they make that decision quickly: 68 percent form an opinion after reading between one and six online reviews.

How many reviews do you need to trust a product?

According to the latest rating and review statistics, the majority of consumers (27.55 percent) say that products with between 11 and 50 reviews emit a higher sense of trust. In contrast, just 4.59 percent of consumers feel like they can trust products that have between 501 and 1,000 reviews.