Does Google Analytics require GDPR consent?

Google Analytics is a fantastic free tool to measure website traffic. But Google Analytics collects and processes your visitors’ personal data for commercial purposes. Therefore, valid consent for using Google Analytics is required by the GDPR.

Do I need user consent for Google Analytics?

Consent is required because analytics cookies are not strictly necessary to provide the service that the user requests. For example, the user can access your online service whether analytics cookies are enabled or not.

How do I make Google Analytics compliant with GDPR?

Actionable Steps to Become GDPR Compliant with Google Analytics

1. #1) Audit Your Data for Personally Identifiable Information (PII)
2. #2) Turn on IP Anonymization.
3. #3) Audit your Collection of Pseudonymous Identifiers (hashed Emails, User IDs)
4. #4) Update your Privacy Policy.
5. #5) Build an Opt In/Out Capability.

Is Google Analytics 4 GDPR compliant?

Under GDPR, sending personal data, such as analytics data from a website, to the US from the EEA or UK is considered a restricted transfer. Therefore with Google Analytics 4 you will need to ensure that you sign updated data processing agreements with Google, and store the signed documents.

Does GDPR apply to Google?

Committing in our contracts to comply with the GDPR in relation to our processing of customer personal data in all Google Cloud Platform and Google Workspace services. Offering additional security features that may help you to better protect the personal data that is most sensitive.

What is Google Analytics consent mode?

Consent Mode (beta) allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for Analytics and Ads cookies. This way, Google tags will adjust behavior according to the user’s cookie consent choice.

What is consent mode Google?

Consent mode allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for analytics and ads cookies. Google’s tags will dynamically adapt, only utilising cookies for the specified purposes when consent has been given by the user.

Is Google Business GDPR compliant?

The answer to that question is yes, G Suite is GDPR compliant. However, users have a responsibility in the establishment and maintenance of that compliance, and I’ll get into that in this article.