How do I prospect for SaaS sales?
How do I prospect for SaaS sales?
This can be broken up into the following steps:
- Determine your ideal customer profile (ICP)
- Formulate a list of prospects and research them.
- Reach out to your targets–repeatedly.
- Create contingency plans.
- Make contact by leveraging the right platform.
- Have relevant offers and information on hand.
Is a SaaS business one for a valuation using Sde?
An answer of “yes” to any or all of the above means the SaaS business is one for a valuation using SDE. Investors will likely appraise the business based on this benchmark alone and apply a multiple to arrive at the final business valuation. If the answer is “no”, EBITDA or revenue might be more appropriate.
How to evaluate a SaaS business’ multiple?
Evaluating the above metrics helps determine whether a SaaS business’ multiple falls towards the low or premium end of the valuation spectrum: Age of the business: A SaaS business with a longer track record demonstrates that it has proven sustainability and is also easier to predict in terms of future profit.
What is software as a service (SaaS) sales?
Software as a Service (SaaS) is a unique and growing industry, and one that requires special considerations when it comes time to selling. As the market-leading advisor for SaaS business sales, the team at FE International answers questions every day about the best practices of selling a SaaS business and which SaaS metrics should be measured.
Does measuring revenue make sense for a growing SaaS valuation?
Measuring revenue makes sense for a growing SaaS valuation, buts it is very important to note that this valuation philosophy is entirely based on g rowth. If the SaaS business does not grow then the revenue is not there to support the forecast profit in the future, which is what the valuation is actually based on.