How does Analytics determine age and gender?

Demographics Data in Google Analytics Demographics (age and gender) data is collected along with Interests data which relates to interests that your users express through their online behaviour and purchases.

How do you track user behavior on a website?

Some of the most common ways to track user activity include:

1. Tools like Google Analytics and Search Console.
2. Click tracking (recording which elements on a page users click)
3. Scroll tracking (recording where users scroll on a page)
4. Viewing session recordings of users as they use their site.

How can I check website visitors demographics?

The easiest way to view demographic data is by selecting your website’s view within Google analytics then visiting [Audience > Demographics] or [Audience > Interests].

What are three ways of collecting web analytics?

There are three types of Web analytics metrics: CountRaw figures captured for analysis; these are the most basic Web analytics metric…..Discussion

• Aggregate. All traffic to the Web site for a defined period of time.
• Segmented.
• Individual.

What user data does Google Analytics collect?

Like many web analytics tools, Google Analytics tracks basic pageviews and visit data such as device type, operating system, and browser type. In addition, you can track limited user-level properties (limited to 20 max), given that you’ve set up individual user tracking.

How do you analyze user behavior data?

Follow these 10 steps to start off analyzing user behavior the right way.

1. Step 1: Define your business and analytics goals.
2. Step 2: Map out the critical paths that align with your goals.
3. Step 3: Organize your event taxonomy.
4. Step 4: Understand how users are being identified.

How is user activity measured?

User activity is typically measured within some temporal window: Daily Active Users (DAU), Weekly Active Users (WAU), or Monthly Active Users (MAU). Measuring user activity by using at least one of these metrics can show you how many unique users are actively using your product during a particular interval.

How important is audience analysis in designing a website?

Focusing on your target audience helps you create an authoritative website for them. It gives your brand a credibility to a wider audience. Higher search ranking results in topical approach. Potential customers or existing customers will read or watch future content.

What can website analytics tell you?

Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.