What is a programmatic digital ad?

Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. RTB is considered to be a cost effective way to buy media with a large audience.

What is the difference between addressable and programmatic TV?

While programmatic simply means the ability to buy ads on a platform according to a prearranged formula (similar to ad spend for Google Ads), addressable TV advertising means the ability to show different ads to different households while they are watching the same programming.

What is programmatic radio?

Programmatic audio is the use of technology to automate the process of buying ads in audio content such as digital radio, podcasts, and music streaming services. The primary benefits include better engagement, refined targeting and reporting.

What is programmatic trading?

Real-time bidding or programmatic trading, is used as the primary way programmatic media buying occurs today. It allows advertisers to bid on the audiences they want to reach based on impressions. Simply put, the higher the demand to target a specific audience is, the higher the price is for the impression.

How is programmatic advertising different?

Programmatic ad buying is the use of software to buy digital advertising. While the traditional method includes requests for proposals, tenders, quotes, and negotiation, programmatic buying uses algorithmic software to buy and sell online display space.

What is a programmatic audio ad?

What is Programmatic Audio. Programmatic audio is programmatic advertising technology that automates the selling and insertion of ads into audio content, using a process similar to display advertising. With programmatic audio you can buy targeted ads from all the major audio publishers using one system.