What is inventory in programmatic?

Ad inventory is the total amount of space that a publisher has available for advertisements at any given time. Ad exchanges are among the entities involved in a real-time bidding (RTB) system for programmatic advertising.

How does advertising inventory work?

Advertising inventory is the number of advertisements, or amount of ad space, a publisher has available to sell to an advertiser. Ad inventory is often calculated by the month. Online ad inventory is often valued in terms of the site traffic or ad views that the publisher can deliver to the advertiser.

What is the most common purchase model in programmatic advertising?

RTB
RTB is the most popular model of programmatic buying that allows marketers to run automated online campaigns with predefined advertisement values, such as attributes of target audience: demography, interests or purchase intentions.

How are programmatic ads served?

The website owner puts the ad impression up for auction (SSP) Advertisers offer bids for the impression (DSP) The highest bidder wins the ad impression. The ad is served on the website to the user.

What is advertising inventory source?

An inventory source is an exchange or private deal that supplies buyable impressions to your line items.

What is publisher ad inventory?

Inventory is the amount of ad space (or the number of advertisements) that a publisher has available to sell. While the term originated from print, it has grown to encompass ad space on the web and on apps and mobile ads.

What is programmatic advertising platforms?

A programmatic advertising platform enables marketers and advertisers to automate the purchase and management of their digital ad campaigns. This includes media buying, ad placement, performance tracking, and campaign optimization. Publishers can manage their ad inventory through programmatic advertising platforms.

What are programmatic advertising platforms?

Programmatic advertising platforms are places where advertisers and marketers can automate the individual steps to make a successful digital ad campaign. These steps might include ad placement, campaign optimization, performance tracking, campaign creative design, media buying, and more.