What is the average opt-in rate?

Across the board, average opt-in rates on a website typically range between 1\% to 5\%, with the average rate centering around 1.95\%. However, depending on the placement of the opt-in form, these rates vary highly.

What is considered a good landing page conversion rate?

Across industries, the average landing page conversion rate was 2.35\%, yet the top 25\% are converting at 5.31\% or higher. Ideally, you want to break into the top 10\% — these are the landing pages with conversion rates of 11.45\% or higher.

Is a 20\% conversion rate good?

A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results.

How can I increase my landing page conversion rate?

A 9-step guide to increase your landing page conversion rate

1. Understand your campaign goals.
2. Write simple and straightforward headlines.
3. Craft a compelling flow of text.
4. Use the right images.
5. Employ CTAs that make users take action.
6. Highlight the value proposition.
7. Loading time matters.
8. Optimize your form fields.

How is opt-in rate calculated?

You can calculate your opt-in rate by dividing the number of opt-in conversions made by the total number of people who visited your opt-in page.

What is a good conversion rate for education?

The lowest-converting industry is higher education at 2.6\%, and the highest-converting industry is vocational studies & job training at 6.1\%.

Is a 15\% conversion rate good?

What’s a good conversion rate? A good conversion rate is above 10\%, with some businesses achieving an average of 11.45\%. Earning a good conversion rate places your company in the top 10\% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.