What is the difference between web analytics and Google Analytics?

It’s important to note that Google Analytics is not the same as web analytics. Web analytics is a business process used to continuously improve your online business. Google Analytics is a tool to quantitatively measure what happens on your website.

How is GA4 different?

The biggest difference between Universal Analytics and GA4 is the measurement model that they use. Universal Analytics uses a measurement model based on sessions and pageviews. Contrasting that, Google Analytics 4 uses a measurement model based on events and parameters.

What is difference between Google Analytics and GA4?

Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.

Is Google Analytics and Google data analytics same?

You learn data analysis and interpretation from digital analytics and not from Google Analytics. You get that direction from digital analytics, and not from Google Analytics. You learn to set up KPIs, strategies and measurement framework for your business from digital analytics and not from Google Analytics.

Is Google Analytics a type of web analytics?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics is used to track website performance and collect visitor insights.

What is difference between Google Analytics and Analytics 360?

The largest difference between GA and GA360 are its sampling abilities. GA 360 enables deeper analysis, allowing you to export up to 3,000,000 rows, compared to just 50,000 in standard Google Analytics. GA 360 provides up to 200 custom dimensions and metrics vs. 20 in GA.

Is Google Analytics a digital analytics?

Google Analytics is just a tool used to implement digital analytics. You can also implement digital analytics via other tools like Adobe Analytics, Kissmetrics, etc.