What social media platform do Millennials use the most?
Table of Contents
What Social Media Do Millennials Use?
- Facebook. 87\% of millennials use Facebook at least once a week.
- YouTube. 86\% of millennials use YouTube at least once a week.
- Instagram. 71\% of millennials use Instagram at least once a week.
- Snapchat, Twitter, and Pinterest. 52\% of millennials use Snapchat at least once a week.
- TikTok.
What platforms do Millennials use the most?
The top social media platform for Gen Z is Instagram, followed by YouTube and TikTok. In contrast, the leading social media platforms for millennials are Facebook, YouTube and Facebook Messenger. Learn more about Gen Z consumer trends and how they are changing the way retailers do business.
As of 2020, Snapchat was the most popular social media platform among Gen Z and Millennials in the United States to connect to others. TikTok and Youtube ranked second and third, with respective shares of 91 percent and 87 percent of respondents using these social networks to connect to others.
What is Millennials Favourite social media?
Instagram is a popular choice for all generations, and it has gained popularity in recent years. Since 2014, there has been a 17\% increase in the number of Gen Z’s and Millennials who said they used Instagram in the last month. Gen X have also started to use the platform more, with a 38\% increase since 2014.
Purchase Inspiration and Discovery Some 29\% of Millennials say they typically find out about new brands or products via ads seen on social media, while close to half (48\%) report researching products by using social networks. Heading to social media for purchase inspiration isn’t exclusive to Millennials.
What communication channels do Millennials use?
Millennials have a different communication style. Face-to-face meetings, telephone conversations, and visits to a brand’s branch are being replaced by intranet software, social media, chat, e-mail, and instant messaging on a 24/7 basis.
Although Millennials have an array of reasons for using social media, the largest percentage of respondents said the main reasons are to stay up-to-date with news and current events (36\%) and/or to find funny and entertaining content (36\%).
What social media do Millennials use the most 2021?
Which social media are most popular with Millennials?
- Facebook. Data from Oberlo shows that nearly 90.4\% of the millennials are active on Facebook.
- Instagram. Instagram is the second most used digital platform by millennials.
- YouTube. According to Google, 44\% of millennials check YouTube daily.
- Twitter.
- Snapchat.
What app do Millennials like?
Based on these numbers, it is safe to say that the Facebook mobile app is very popular with millennials. The Facebook app has several features that make it appealing to millennials, including: messaging, sharing photos, posting text, images, videos, etc., sending money, shopping for items, and so much more.
What do Millennials use Facebook for?
One open-ended question asked respondents why they used Facebook, if they did. The top three responses, categorized, were staying connected with friends and family (this was by far the most widely cited reason, at 71 per cent, followed by entertainment and news (44 per cent).
How do brands connect with Millennials?
Brands have numerous opportunities to appeal to Millennials by creating initiatives and events that will bring friends together, and provide much-needed opportunities for them to meet new people as 68\% of all Millennials agree that it has become harder to make new friends as they have got older.
Which of the following social platforms offer a higher reach to the Millennials twitter Facebook instagram LinkedIn?
Among youngsters, Facebook still remains the most popular social media, by usage. Other social media like WhatsApp, Snapchat, Instagram, Twitter, LinkedIn etc. follow closely.