What was wrong with the Tanishq ad?

Titan Group’s jewellery brand Tanishq has withdrawn a television advertisement after calls for boycott of the brand for depicting an interfaith marriage. The description of the video on YouTube read, “She is married into a family that loves her like their own child.

Why Tanishq ad is removed Quora?

The ad in itself is quite boring and unoriginal, like showing a kind “Rehman chacha” cliche in bollywood movies. The interesting part is that Tanishq is forced to withdraw this ad, thus removing any pretense of secularism from the India of the present.

Who made ad of Tanishq?

Palash Shrotriya
The team of three writers from the ad agency What’s Your Problem(WYP) responsible for the Tanishq ad – Palash Shrotriya, who wrote it, Prakhar Deogirikar who supervised it, and Amit Akali who created it for the brand – speak about being at the centre of the storm.

What is Tanishq case?

Advertisements stirring up controversies that inevitably see brands being subjected to intense criticism on social media platforms is not uncommon, with jewellery brand, Tanishq becoming the latest victim following the release of its 45-second commercial depicting a pregnant Hindu woman being guided by her Muslim …

Why is Tanishq ads being boycotted?

After a big controversy regarding its ‘Hindu-Muslim’ ad that showed an attempt to celebrate the “coming together of people from different walks of life,” netizens again demanded to ‘Boycott Tanishq’ on Twitter after the brand released a ‘no-firecracker Diwali’ ad.

What is Tanishq matter?

Tanishq is an Indian jewellery brand and a division of Titan Company. Founded in 1994, Tanishq is headquartered in Bangalore, Karnataka, India.

Why is Tanishq being boycotted?

What is the Tanishq matter?

In October 2020, Tanishq was at the centre of a controversial commercial that sparked backlash on social media over the depiction of Hindu and Muslim community in matrimonial setting. After heavy negative reactions on social media, the company withdrew the ad.

What is Tanishq famous for?

Coined by Mr Xerxes Desai by marrying the words ‘Tan’ meaning body and ‘Nishk’ meaning a gold ornament, Tanishq is a name synonymous with superior craftsmanship, exclusive designs and superlative product quality.

What is the promise of the brand Tanishq?

Deep rooted in our ethical beliefs and principles, Tanishq will never waver from our promises of purity, superior creations and to delight every worker and customer equally.

What is Tanishq way of life?

The detailed employees’ manual book and the film we made were together called the ‘Tanishq Way of Life’ – outlining and standardizing roles, codes, mannerisms and in-store situation handling techniques for employees, as well as the experience each customer would have before, during and after buying a product from the …

What are the 10 Tanishq promises?

We charge only for the actual weight of gold, after subtracting the weight of stones from the total weight of the piece. You are never charged the price of gold for the weight of stones. We melt your old gold in front of your eyes, and weigh it in your presence.