Whats the meaning of Miniso?

Miniso (simplified Chinese: 名创优品; traditional Chinese: 名創優品; pinyin: Míngchuàng Yōupǐn; Hepburn: Meisō Yūhin; stylized MINISO) is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

Why does MINISO pretend to be Japanese?

Miniso is a Chinese company, but it was inspired by Japanese scenery. So that is why it looks like a Japanese company. It is completely based on Japanese culture.

Is MINISO a Chinese brand?

Ye launched MINISO with its headquarters in Guangzhou, China, a brand which caters to young people around the world. Following 7 years rapid growth, MINISO has now opened more than 4,200 stores in over 80 countries and regions, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.

What type of store is MINISO?

lifestyle product retailer
MINISO is a Japanese-inspired lifestyle product retailer, offering high-quality household goods, cosmetics, and food at affordable prices.

Is MINISO Japanese brand?

MINISO is a lifestyle product retailer, offering high-quality household goods, cosmetics, food, and toys at affordable prices. Ye launched MINISO with its headquarters in Guangzhou, China, a brand which caters to young people around the world.

Is MINISO fake?

miniso is a chinese brand . but some of item its design by japan . Not only that . we also have item made in other country ,if you took a real look in the shop u will found some item is also made in japan , India ,Korea etc .

Who is the owner of MINISO?

Ye Guofu
As the founder and CEO of MINISO, Ye Guofu accumulated immense mastery in trendy fashion during the period of Chinese economic transformation and seized the opportunity to improve the social quality consumption patterns, bringing a brand new business model in China, which almost monopolized China’s offline flow of …

Is Miniso Japanese or Chinese?

Looking at the recent media in regards to Miniso it seems there has been less focus on the Japanese side. The truth is the business is Chinese, though they have at least one Japanese employee, Miyake Jyunya. Obviously the real founder Ye Guo Fu is the brains behind the business success of Miniso.

Who is the real founder of Miniso?

Obviously the real founder Ye Guo Fu is the brains behind the business success of Miniso. It would have been more difficult for him to build the brand as Chinese as consumers prefer foreign brands. Hopefully in the future he can build a Chinese brand and make it global.

Why is Miniso so successful in China?

What Miniso has done is what a lot of Chinese companies do. They are willing to make a lower profit margin in a sector. They recognize that Japanese design is trusted globally. That brands like Muji and Uniqlo are fantastic brands and offer great products.

How many Miniso stores are in the world?

Even so, Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Oceania, Africa, North America, and South America. Miniso was founded in August 2009 by a Chinese entrepreneur Ye Guofu.