Why is hreflang important?
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Why is hreflang important?
The hreflang attribute tells Google which language and country you are targeting for a specific page. This allows the search engine to serve the page result to users searching in that specific language and country.
Should I use hreflang?
Both Google and Yandex look at hreflang tags to help do this. Bing says hreflang is a weak signal for them and that they mostly rely on the content-language HTML attribute, links, and who’s visiting your site to discern language. However, they still recommend that you use it in their official documentation.
How do I use hreflang?
hreflang tags implementation guide – How to implement hreflang
- Step 1: Determine whether you need hreflang annotations on your website.
- Step 2: Create a map of your website’s language and country versions.
- Step 3: Double-check your website structure and domain strategy.
What is hreflang in SEO?
Hreflang tags are an SEO solution to handle websites that have pages available in multiple languages. They tell search engines about the relationship between international versions of a page, and can target both the language and the region in the same tag.
What means hreflang?
Hreflang specifies the language and optional geographic restrictions for a document. Hreflang is interpreted by search engines and can be used by webmasters to clarify the lingual and geographical targeting of a Website.
Where do I put hreflang?
Add hreflang to php file. To access this file, you’ll need to navigate to Appearance > Theme Editor, or use File Transfer Protocol (FTP). In this example, the tags need to be added to the English language content. The x-default and English hreflang tags also point to the English content page.
What should I fill in hreflang?
When writing the hreflang tag, always place the language code first, followed by the country code. For example, en-au, es-us, zh-sg. These tags were generated using the hreflang tags generator on aleydasolis.com. Try it yourself if you would like an extra hand getting this right.
How do you pronounce hreflang?
Many people know it’s something they should use, but don’t know why or what exactly hreflang is, let alone how to say it. It is pronounced H-ref-lang by the way!
What is a self-referencing hreflang?
Self-referencing hreflang means that a particular page that has been translated into other languages is also included in the set of those hreflang attributes. To be even more clear, your site should contain hreflang tags for every translated version of that page and itself.
What is the hreflang attribute used for?
It’s useful when you’ve created content that’s specific to a local audience. The hreflang attribute adds a signal to search engines that a user querying in language “x” will want this result instead of a page with similar content in language “y”.
What is hreflang in Seo?
Hreflang is a signal, not a directive. That means that other SEO factors may override the hreflang attribute and cause a different version of your page to rank higher. To give search engines the clearest possible signals about which pages are for users in which language, make sure you’re using other…
How do I increase traffic to my website with hreflang attributes?
Hreflang attributes may not help you increase traffic; instead, the goal of using them is to serve the right content to the right users. They help search engines swap the correct version of the page into the SERP based on a user’s location and language preferences. For information on how geotargeting can help with rankings, learn about ccTLDs.
Image from Aleyda Solis’s blog post announcing the hreflang tag generator. You can use multiple hreflangs on one page if you want to show that the page is for users in more than one country or area. For example, if the page targets people who speak Amharic in both Ethiopia and Eritrea, you can indicate that like this: