How do I track revenue on Facebook ads?

#1: Return on Ad Spend The formula for calculating ROAS is simple: Revenue ÷ Ad Spend = ROAS. You determine your total revenue generated according to the Facebook pixel (under the purchase conversion value column in Ads Manager) and divide it by the total ad spend it took to generate that revenue.

What is the difference between UTM and pixel?

A pixel is different from a UTM code because it can track a specific EVENT or ACTION such as a form completion, online order, site visit, etc. Pixels allow marketers to capture and report on the actions of users who visit the site after viewing or clicking on an ad.

How do you evaluate Facebook ad performance?

Facebook Ads: 9 Ways to Analyze Paid Social Media

1. Monitor Reach and Impressions.
2. Evaluate Your Engagement Rate.
3. Track Facebook Social Media Referrals.
4. Calculate the Click-Through Rate.
5. Measure Your Bounce Rates.
6. Calculate Your Return on Ad Spend (ROAS)
7. Measure Conversion Rates.
8. Calculate CPC and CPM.

What is a good ROAS on Facebook?

In general, a minimum ROAS of 4:1 (which means for every dollar you spend, you get four back in profit) indicates a successful advertising campaign. A Facebook ROAS survey by Databox revealed that: About 30\% of marketers see a 6-10x average return on ad spend. Nearly 25\% say 4-5x is their average ROAS.

Is UTM a tracking pixel?

UTM parameters are actually the mechanism that allows pixels to track individual products but in actuality, they have the ability to track multiple things and provide a holistic picture of how a website is converting as a relates to engaging their customers.

What is pixel attribution?

Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a “record,” comes from.

Which Facebook ads are most effective 2021?

We hope that you found this article useful.

• Video Ad. Video ads are also common and are most effective on Facebook.
• Reach Ad. Reach ads are those that are meant to create awareness to your local customers.
• Retargeting Ad.
• Multi Product Ad.