How much does a radio spot cost?

How Much Does Radio Advertising Cost? Radio advertising is typically priced by the number of listeners multiplied by the cost per thousand (CPM). While station and market affect the cost, radio advertising often falls between $200 and $5,000 per week.

How much does it cost to advertise on national radio?

As a rule of thumb, radio advertising is charged at a rate of approximately £2 per thousand listeners at one time. To clarify, if a show has 100,000 listeners at 10am, then buying a 30-second spot at that time will cost you £200. The late show’s 10,000 listeners at 11pm would only cost £20.

How do I advertise for free on the radio?

Events. Hosting an event can help to inexpensively attract listeners to the radio station. Offer local businesses a chance to broadcast your radio show from their venue, which will in turn serve as free advertising for them, and the word-of-mouth advertising from the shows will benefit the station.

How much does it cost to buy radio air time?

Radio Airtime Prices

1 hour block: 6am – 7pm	$300 per hour
1 hour block: 7pm – 11pm	$200 per hour
1 hour block: 11pm – 6am	$100 per hour
30 minute block: 9am – 5pm	$125 per block

How many words is a 30 second radio ad?

The Number of Words in a 30 Second Script is Around 80 Words Typically, advertising agencies are encouraged to limit their commercial copy (script) to 80 words or less in order to convey their message.

How much is a 60 second radio spot?

Small cities and towns cost as little as $5-$10 per 60-second spot. Mid-size cities and markets range from $50 to $100 per spot, and large markets go for $150 to $750 per 60-second spot.

How much is radio ad in Philippines?

“You can have it in the can from P50,000 to P90,000 fully recorded, edited and mixed using a single-voice talent,” a producer says. And it costs just a fraction of TV ad to air a single radio spot—P5,000 to P7,000 on prime time of top-rating FM stations. The cost is even lower on AM stations.

Is advertising on the radio worth it?

Radio advertising has several benefits for small business: It’s affordable. Radio advertising is less expensive than the cable television advertising but often has the same reach. Because repetition is important to radio advertising, the low cost enables you to run multiple ads, which gets better results.

What is a good CPM for radio?

What is the daytime radio average CPM? The average daytime CPM rate is typically in the $12 to $16 range for adults between 18 and 49. If the audience that listens to the broadcast tends to be older than 50, a CPM of $8 to $12 is reasonable for daytime. The evening and particularly overnight should be lower.