What is IVA in pharma?

Pharmaceutical Sales organizations are leveraging the digital channel to maximize increasingly limited physician face-time. Complementing or replacing the traditional print Vis Aid, an Interactive Visual Aid (IVA) provides an opportunity to increase the level of interaction and engagement with the physician.

What is visual aid design?

By using it for promotion, your brand can become well-known and well accepted it the pharmaceutical market. A well-designed visual aid has all the necessary information about the product. This information helps the viewer to get a lot of knowledge about the particular product.

What is an interactive sales aid?

A DSA is purposed to build digital content, developed to support the dialogue between a Representative and a HCP. The content is often about, but not limited to, a product, the patient types, relevant treatment regimes and/or other related topics, that all align to your company and/or brand strategy.

What is a core visual aid pharma?

Pharma Visual aids is referred as a document which is used to promote pharmaceutical product/brand to healthcare professionals and illustrate molecule or combination present in it. It may be in form of written/Printed, film, slide, electronic, voice etc to convey written or spoken information about product/brand.

What is an interactive visual aid pharma?

The interactive visual aid was developed to replace the visual aid brochure, also known as pharmaceutical promotional literature. The interactive visual aid is used by biotechnology area business managers to promote their respective medications directly to a healthcare provider.

What makes a visual aid effective?

Done well—simple, visible, relevant, memorable, and audience-focused— visual aids can have a profound impact on your audience and your overall message. Each visual should be relevant to your message, convey an important point, be clearly understandable, and be visible by your entire audience.

What is visual aid in pharma?

Visual Aids are type of illustrative matter created to express given information for users so they can understand the specific message more easily. Similarly Pharma visual aids are used to illustrate molecule compositions and to promote brand name to market/ healthcare professionals.

What is a CVA in pharma?

For pharma content marketers, an even simpler subdivision exists—there are those who remember the days when the Core Visual Aid (CVA) reigned supreme, and those pharma marketers who wonder why the brand team does any print marketing at all.

Is a video a visual aid?

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.

What is the most important visual aid?

The first point to consider is what is the most important visual aid? The answer is you, the speaker. You will facilitate the discussion, give life to the information, and help the audience correlate the content to your goal or purpose.

What is core visual aid?

A master visual aid (MVA) is a core deliverable for the brand marketing team and the key piece that sales representatives use in their interactions with providers. It usually contains the key messages for the brand along with key data on the drug.