How does Google count an impression?

Impression: An impression is counted when a list item is visible in the short list view, and also when the list view is expanded, whether or not the item is actually scrolled into view. Therefore, if an item is visible in the short view and the user then clicks to expand the list, two impressions are counted.

How many impressions is good for Google ads?

An impression share of 70.8\% indicates room for improvement and room for your ad to be served to more users, while an impression share of 100\% indicates that your ad has been served to 100\% of eligible users.

Do you pay for impressions on Google ads?

So Ads are shown (impressions) free on a rotating basis against keywords (what advertiser predicts in the Google AdWords platform). Gradually some correlation between a particular keyword or phrase and click on an ad is established by Google. You pay only for clicks and not for the impressions.

How does Google estimate impression share?

To estimate impression share, Google looks at the ad auctions over the course of the day, and uses internal data such as quality for you and other participants in the same ad auctions. Impression share includes all auctions where your ad showed, and all auctions where your ad is competitive enough to show.

What is impression opportunity in Google ads shopping ADS?

To avoid double counting when multiple Shopping ads from the same advertiser are shown in the same auction, Google Ads assigns the impression opportunity to the highest ranked Shopping ad from that advertiser. All Shopping ads receive an impression.

What is the difference between YouTube analytics and Google Ads data?

Since YouTube Analytics includes video data for all videos, and Google Ads provides data for a portion of those views (your paid views), there will be differences in video view totals. Presently, video percentage views (quartile data) in Google Ads is only for views on paid Google Ads advertisements.

What is the difference between impression and clicks?

Impressions: How often someone saw a link to your site on Google. Depending on the result type, the link might need to be scrolled or expanded into view. See more details below. Clicks: How often someone clicked a link from Google to your site. See more details below.