How should I segment my email list?

How Can I Start Segmenting My Email List?

1. Define Your Data Points. First thing’s first: you can’t build segments without data.
2. Create Personas for Your Customers.
3. Choose Your Segments.
4. Create Your Content.
5. Employ an Email Marketing Tools’ Segmentation Feature.
6. Measure, Adjust, Repeat.

What is lifecycle email marketing?

Lifecycle marketing allows companies to send multiple emails with the goal of educating prospects so they understand what the company offers and how it can help them succeed. In other words, companies use lifecycle marketing to increase the likelihood of purchase, increase retention, and lifetime value.

What is a email list segmentation?

Segmentation is the division of email subscribers into smaller segments based on set criteria. Typically, segmentation is used as a personalization tactic to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more.

Why should you segment your email list?

Segmenting your email lists gives you an easier way to offer targeted campaigns according to your customer groups. You can offer special promotions and discounts to your loyal customers for example which will help them feel more appreciated and get them to keep patronizing your brand or business.

What is an example of a lifecycle email?

Sent automatically. Onboarding emails, welcome emails, special offers/discounts or coupon emails, order confirmation emails, cart abandonment emails, transactional emails, re-engagement emails, etc. are a couple of examples of automated lifecycle emails.

How can you improve the performance of your mailing list?

Here’s what you can do to improve the performance of your email campaigns.

1. Optimize for Mobile.
2. Avoid Spam Filters.
3. Use a Double Opt-In for Subscriptions.
4. Write Effective Subject Lines.
5. Clean Up Your Subscriber List.
6. Create Triggered Campaigns.
7. Get Personal.

How do you use email segmentation?

10 Quick and Easy Email Marketing Segmentation Strategies to Try…

1. Demographics. The first way many marketers begin email marketing segmentation is by demographic data.
2. Survey or Quiz Results.
3. Email Engagement.
4. Geographic Area.
5. Past Purchases.
6. Amount Spent.
7. Position in the Sales Funnel.
8. Website Behavior.

What is an email segment?

How do you segment Your list?

You could segment your list based on how many degrees they hold, or how educated a lead or contact is regarding your brand and the subject matter you discuss. If you segment your list based on the level of understanding they have on the topics you write about, you can tailor your lead nurturing content to speak at the right level.

How do you segment your email list for email marketing?

Segment your email list based on how often someone purchases. Not only can you try to increase shopping frequency for some, but you can also reward frequent shoppers with an invitation to your loyalty program to make your brand even stickier.

How do you segment your customers?

This is where most will start, based on their traditional segmentation based on the type of customer recorded in the fields of the customer profile. For B2C e-retailers this will include age, sex and geography. For B2B companies, this will include size of company and the industry sector or application they operate in.

What is email segmentation and why is it important?

The whole point of segmentation is to provide more relevant content to your email recipients. To do that, you’ll have to take the time to craft targeted campaigns that take into account not just list segments, but also lead data, and trigger events that help customize your email campaigns further.