What factors determine the effectiveness of social media influencers in promoting a brand or product a systematic literature review?

Attractiveness, trustworthiness, expertise and similarity are perceived as important elements in order to achieve perceived credibility of social media influencers. This credibility can be diminished when influencers advertise too much for brands or with too expensive products.

How do companies use social media channel influencers to promote their product?

Influencer marketing is a type of marketing that takes word-of-mouth to the next level. Influencers will get paid by a brand to post something about it – either using the product, showing the product, or talking about it. Their loyal followers then engage with that content, boosting your marketing reach.

Why are social media influencers so influential?

These influencers have a sizeable and trusted network of engaged fans and followers. Based on this trust, influencers can create trends and influence the buying decisions of their followers. With their massive influence, influencers help these businesses reach a much wider audience base.

How effective is influencer marketing statistics?

89\% say ROI from influencer marketing is comparable to or better than other marketing channels.

Are social media influencers effective?

80\% of marketers say influencer marketing is effective, and 89\% say it works just as well (if not better) than other marketing channels. 71\% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.

What role do influencers play in society?

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.