What information does Google Analytics provide?

Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.

What is Google Analytics in iOS?

This quickstart shows you how to add Google Analytics to your app and begin logging events. iOS+ Android Web. Google Analytics collects usage and behavior data for your web app. The SDK logs two primary types of information: Events: What is happening in your app, such as user actions, system events, or errors.

Why are Google Analytics important?

Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results.

Where is Google Analytics data stored?

Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US. To ensure the safety of those EU-US data transfers, Google used to rely on the Privacy Shield framework.

What data does Google Analytics collect?

Like many web analytics tools, Google Analytics tracks basic pageviews and visit data such as device type, operating system, and browser type. In addition, you can track limited user-level properties (limited to 20 max), given that you’ve set up individual user tracking.

What are Google Analytics and its tools explain its importance in digital world?

Google Analytics is the most popular tool to track and measure web metrics. Digital marketing uses digital analytics data to build a comprehensive strategy that will deliver what the customer needs when and where they need it, which naturally leads to a higher conversion rate.