Why do companies use different brand names in different countries?

Brand names are associated with a certain level of quality and as such have to maintain that perception. When a company decides to expand to other countries, they sometimes modify the product they offer either due to regulations and laws in that country or consumer tastes and preferences.

Does Coca Cola have different names in different countries?

That could have been a big problem to the company considering how important Diet Coke is to the Coca-Cola brand and how well it sells. So Coke opted to change the name Diet Coke to Coca-Cola Light. This is the name you’ll find in stores outside the United States, Canada, United Kingdom, and Australia.

Can I have the same name as another business in a different country?

Yes, someone else can get a trademark for your brand name in another country. Reason being that trademarks are teriitorial in nature which means that you have to get them registered in every country seperately.

Can you sell the same product under different names?

A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.

What is KFC called in other countries?

KFC is called PFK in Quebec, Canada. In accordance with Section 63 of Quebec’s French Language Charter — which states that the name of an enterprise must be in French — the fast food franchise changed its name to PFK, or “Poulet Frit Kentucky.”

Can 2 brands have the same name?

A company cannot have the same name as another registered company.

Can two clothing brands have the same name?

Remember, it is possible for two businesses to own the same or similar marks (e.g., Delta Airlines and Delta Faucets). However, if the business operate in overlapping markets and have similar names, there are a series of factors we must consider to determine who has priority.

Why a company would prefer to have several brands rather than just one brand?

Multi-Brand Strategy Advantages More shelf space – Even though the branding for each product may be completely different and appeal to different consumers, you can create a leg up on the competition. For example, if you have eight different types of shampoos on the shelf, there is less room for competing products.