Why is Facebook a good media platform?

Because of its wide appeal, Facebook has attracted a significant user base, which translates to ad revenue, since companies desire to spend their ad budgets on platforms that receive the most viewership, and with 2.91 billion active users monthly, it’s hard to top Facebook.

Is Facebook effective for marketing?

A 2015 study found that 52\% of consumers were influenced by Facebook when making both online and offline purchases—and rising. Facebook’s hyper-targeted Custom Audiences feature lets you advertise so specifically that advertisers have seen their new customer acquisition costs decline by as much as 73\%.

Which social media platform is the best to advertise?

Facebook
As the largest social media platform in the world, it’s safe to say that Facebook is a reliable choice when deciding where to advertise. Facebook is popular among a wide variety of demographics, including gender and age (shown in a report below by Hootsuite), which means there’s a good chance your target audience is …

What are examples of digital platforms?

Examples of successful digital platforms are:

• Social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
• Knowledge platforms like StackOverflow, Quora, and Yahoo! Answers.
• Media sharing platforms like YouTube, Spotify, and Vimeo.
• Service-oriented platforms like Uber, Airbnb, and GrubHub.

What are different digital marketing platforms?

Examples of Digital Marketing Assets Social Media Profiles. Website. Images and Video Content. Blog Posts and eBooks.

Is Facebook a good platform?

What makes Facebook one of the best social media platforms for business is its targeted digital advertising platform. With Facebook ads, you are able to target those who are most likely willing and ready to purchase your products or services.

Is Facebook the biggest social media platform?

With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world.

Why is Facebook good for advertising?

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook advertisement is one of the most popular types of online advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.