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How do you write UTM parameters?

How do you write UTM parameters?

How to Build UTM Codes in HubSpot

  1. Navigate to your Analytics Tools.
  2. Open the Tracking URL Builder.
  3. Open the Tracking URL form to create a new UTM code.
  4. Fill in each attribute of your UTM code and click “Create.”
  5. Use the shortened link in your marketing campaign.
  6. Measure your success.

Where should UTM parameters be placed?

Where to Use UTM Parameters

  • Insert UTM Parameters to Social Media Links. Suppose you want to find your highest ROI-yielding social media platform and which links on that platform perform the best, traffic-wise.
  • Test Clicks From Your Email Newsletters.
  • Track the Most Effective Banner Advertisements.

How many UTM parameters are there?

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five different
UTM parameters work with analytics programs to give you a detailed picture of your social media results. There are five different UTM parameters. You should use the first three in all UTM tracking links.

What is UTM code?

Definition: UTM codes are one of the ways to track performance from any digital marketing campaign. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. A common utilisation of a UTM code is to create a unique URL for each campaign.

What is medium in UTM?

The “medium” UTM tag = how the traffic gets to you (for most social media links, this will just be “social”) The “campaign” UTM tag = why the traffic is coming to you (launch, persona, promotion, etc.)

What is a UTM for dummies?

UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.

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How do I add UTM code to WordPress?

Just log into your account and click on the “Plugins” link in your left sidebar. From there, enter “UTM” in the search bar to find relevant plugins.

Do UTM parameters hurt SEO?

Short answer: No. It will not affect search rankings of your website in any way. It will neither improve your website’s search rankings nor harm them. Long answer: Google (and even Bing) knows that UTM parameters are used for tracking.

What does a UTM code look like?

Urchin Tracking Module (UTM) codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name. They may also contain keyword terms and content identifiers.

What should I put in my UTM medium?

The “source” UTM tag = the referrer (Facebook, Twitter, LinkedIn, YouTube, etc.) The “medium” UTM tag = how the traffic gets to you (for most social media links, this will just be “social”) The “campaign” UTM tag = why the traffic is coming to you (launch, persona, promotion, etc.)